During graduate school I was working with a staff member who asked if I would help critique her mission statement. I happily agreed and noticed that when I was done there was much more red ink than black. She was almost putting herself down in her mission statement and it was full of “try” and “maybe”.
When I asked her how she wrote it, she said that she just did. She didn’t have a process for it and was never told one.
That sparked my interest in mapping out a process for writing an effective mission statement. What is attached in the PowerPoint that I put together for the session I presented at NASPA’s IV-West Conference, and the workbook sheets in word document form.
The process has been helpful with students who do not have a process for writing their mission statement. It uses my definition of what makes an effective mission statement, and has been adapted to be used at multiple institutions. I have not used it as a workbook but as a guided process with homework.For my own uses, it has been helpful in providing a framework for students and staff, as well as myself in revising my own mission statement.The one listed was the one I had written in 2008.